Katy Oberle Creative

Brief:

Katy sought Whirlybird's expertise to craft a brand identity for her creative mindfulness coaching venture, Katy Oberle Creative. Targeting female-identifying tweens, teens, moms, and environmentally conscious 503B companies, Katy envisioned a brand characterized by sincerity, honesty, and wholesomeness. Emphasizing the profound connection to nature in her work, she desired branding that authentically represents the full spectrum of emotions explored – from sunny to cloudy.